Present provocative stories that represent the diversity and dynamism of the Asian and Asian American experience, and market these stories to the broadest audience possible.

Provide a venue to showcase and contextualize innovative and important films that are directed by, acted by, or about Asians or Asian Pacific Islander Americans.

Celebrate San Diego’s diverse Asian Pacific Islander communities and encourage a better understanding of the different cultures locally.

Cultivate local talent by providing meaningful programs and resources for minority students to pursue careers in media, film, and the arts.

Promote San Diego County as a location to shoot and view films, and to make San Diego an arts destination.